AIPDMA B6 – Evening Batch – Feb 2026

🌐 What is Digital Marketing?

Digital Marketing is the promotion of products or services using the internet and digital technologies like websites, search engines, social media, email, and mobile apps. Instead of traditional ads (TV, newspapers), businesses use platforms like Instagram, YouTube, and Google to reach customers. 📊 Main Types of Digital Marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) / Paid Ads 3. Social Media Marketing (SMM) 4. Content Marketing 5. Email Marketing 6. Affiliate Marketing 7. Influencer Marketing 🛠️ Tools Used in Digital Marketing Freshers should get familiar with tools like:

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